Sunday, October 30, 2011

Drug Driving

The HK government put up a new sign on a major tunnel here leading into Central (e.g. our Midtown). It reads:

Drug driving maybe your journey to death.

I'm going to ignore "drug driving" and "maybe" and focus on the crux of the message.

While creative and unusual, "journey to death" is a bit too fun for their point. It sounds like you're about to board the latest rollercoaster at Six Flags. "Get ready for the scariest 3 minutes of your life on the new Journey to Death. After your 350-foot drop, you may just not come back." (cue sinister laughing)

As a child of the late 80s/early 90s, I prefer the "This is your brain on drugs" approach. Visual, straight to the point and dramatic - well as dramatic as frying an egg can be.

PS - thanks Laura for the heads up on this!!

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